Alex Holland Portfolio Website

About Me

Hi! I'm Alex Holland, a young professional passionate about data and its ability to drive value. I truly believe we are living at a rare moment in history: we have more data than ever before, but we have not yet learned how to best understand and use it.
I'm a recent graduate of the University of Wisconsin - Madison where I studied Computer Science, Data Science, and Mathematics, and I do social media marketing work on the side. I always love to meet and work with new people, so feel free to check out any of my recent projects or reach out with any questions at all!

Professional Experience

Kohler Company - Data Scientist (May 2023 - Present)

• Developed lead scoring model shown to save $3.55 million/year from current methods through personalized sales.
• Enhanced demand forecasting model ($3 billion+ revenue decisions/yr) to 80%+ accuracy by tuning hyperparameters.
• Led generative AI effort, building internal GPT model which improved speed of access to data insights by 95%+.
• Improved cost and speed of marketing efforts by 50%+ by building backend of in-house “customer persona” web app.
• Consistently utilized and was certified in Microsoft Azure (AZ-900) and Microsoft Azure AI (AI-900).

Holland Socials LLC - Founder (July 2021 - Present)

• Co-founded a digital media company specializing in social media marketing, event promotion, and e-commerce.
• Grew various social media pages to over 95,000 followers, averaging over 12,000 likes per week on individual accounts.
• Increased individual client net POS sales by $5,000+ within 90 days by implementing targeted social media marketing strategies.
• Hired & personally managed a team of 5 writers and graphic designers to create original, high quality, engaging content daily.
• Built 4 custom websites, managed all company data, oversaw all company technology, and directed brand partnerships.

Kohler Credit Union - Information Technology Intern (June 2019 - June 2021)

• Managed laptop fleet, access control system, password manager, support tickets, and end-user documentation.
• Facilitated company move to a new Corporate Center, personally handling large portions of the networking, diagramming, and VOIP implementation.
• Tested scripts and software of teammates to ensure bug-free, up-to-date, and efficient implementations.

Recent Projects

LegiTech - OCR Handwriting Analysis Scanner (Android App)

• Utilized a convolutional neural network, OpenCV, a custom API, and an AWS backend to automatically both grade the legibility of student’s handwriting and convert scientific handwritten text to LaTeX form.
• Personally implemented the frontend application and used HTTP requests to query the backend for data.
• Worked with a team of three to develop the entire application in only 24 hours during ‘MadData’ hackathon.

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PaintMyPicture - Auto "Color By Numbers" Generator

• Computer vision project that automatically transforms any input image into a "color by numbers" style output

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Decision Place - Decision Making Utility

• A web-based tool that helps users make decisions by presenting pairwise comparisons rather than overwhelming them with too many options at once.
• My methods are shown to increase decision speed by over 3.5x, user satisfaction by 2x, and are inspired by peer-reviewed research on behavior science and decision-making.

Try it out

BadgerBlitz - UW-Madison Themed "Bop It!" Clone

• Wrote firmware in C for the MSP‑EXP432P401R to utilize accelerometer, joystick, and button data to build a fully functional "Bop It!" clone.
• Implemented randomization and scoring algorithms to allow for random, accelerating play.
• Utilized onboard light sensor to implement both light and dark modes that automatically toggle based on light levels in the room.
• Used FreeRTOS and various best-practice low level coding methodologies to ensure accurate, efficient code throughout the project.

See it demonstrated

MagicMirror - Alexa Enabled Custom Smart Mirror

• Designed and built a custom smart mirror and housing utilizing open-source 2D and 3D design files.
• Implemented both open-source and custom CSS and JavaScript code to create a “head’s up” display showing data such as the current time, weather, NBA game scores, and stocks for various users, all scraped from the web and powered by a Raspberry Pi.
• Integrated Alexa Voice Service SDK through the Amazon Developer Console to allow me to speak directly with my mirror.

See How It Was Built

MadCal: "Class Schedule" Calendar Generator

• No more manually entering all your classes into your calendar!
• This time-saving utility automatically parses your UW-Madison class list and creates a file with all class information (class title, type, location, etc) which can be uploaded to Google Calendar, Apple Calendar, or Outlook!
• Saves users 91% time on average from previous manual methods and eliminates possibility for accidental misinputs.
• Implemented with Flask, Python, HTML & CSS, and hosted with Google App Engine on Google Cloud.

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Alex Academics ACT Prep

• Developed a custom 32-page ACT Prep curriculum designed to increase students’ composite ACT score by 4 points within 4 hours of starting to work with me.
• Built a custom website and marketed the tutoring via social media to work with students from across the nation.
• Saw positive results in all students, with every one of my students improving their overall composite scores, and some improving as much as 9 composite points after only 4 hours of tutoring.

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Climate Covers

• Started an ecommerce sustainability & social media brand to bring attention to the harmful effects of microplastics.
• Worked directly with manufacturers across the globe to source cost efficient, sustainable materials for our products.
• Built a custom website to facilitate sales to our customers across the nation.