Alex Holland Portfolio Website

About Me

Hi! I'm Alex Holland - a student, software developer, and data scientist. I currently study Computer Science, Data Science, and Mathematics at the University of Wisconsin - Madison, and do social media marketing work on the side. I'm interested in learning about and working in a wide range of fields, specifically including artificial intelligence, machine learning, and big data. I am currently seeking a software or data position/internship to add value to your company, while continuing to build upon my own skillset. Please feel free to reach out with any questions at all!

Professional Experience

Data Scientist - Kohler Company (May 2023 - Present)

• Led generative AI effort, building internal GPT model which improved speed of access to data insights by 95%+.
• Developed lead scoring model shown to save $3.55 million/year from current methods through personalized sales.
• Enhanced demand forecasting model ($3 billion+ revenue decisions/yr) to 80%+ accuracy by tuning hyperparameters.
• Improved cost and speed of marketing efforts by 50%+ by building backend of in-house “customer persona” web app.
• Consistently utilized and was certified in Microsoft Azure (AZ-900) and Microsoft Azure AI (AI-900).

Information Technology Intern - Kohler Credit Union (June 2019 - June 2021)

• Managed the company access control system, password manager, end-user documentation, and laptop fleet.
• Facilitated company move to a new Corporate Center, personally handling large portions of the networking, diagramming, and VOIP implementation.
• Tested scripts and software of teammates to ensure bug-free, up-to-date, and efficient implementations.
• Maintained and used Windows Update Servers to ensure up-to-date software across all devices.
• Conversed daily with I.T. professionals to improve professional dexterity and networking skills.

Recent Projects

MadLinks

• Your one-stop curated repository for all the essential links you need as a UW-Madison student.
• From class enrollment to housing and time-saving utilities, we’ve got you covered.
• Implemented with Flask, Python, HTML & CSS, and hosted with Google App Engine on Google Cloud.

Check it out

MadCal: "Class Schedule" Calendar Generator

• No more manually entering all your classes into your calendar!
• This time-saving utility automatically parses your UW-Madison class list and creates a file with all class information (class title, type, location, etc) which can be uploaded to Google Calendar, Apple Calendar, or Outlook!
• Saves users 91% time on average from previous manual methods and eliminates possibility for accidental misinputs.
• Implemented with Flask, Python, HTML & CSS, and hosted with Google App Engine on Google Cloud.

Try it out

LegiTech - OCR Handwriting Analysis Scanner (Android App)

• Utilized a convolutional neural network, OpenCV, a custom API, and an AWS backend to automatically both grade the legibility of student’s handwriting and convert scientific handwritten text to LaTeX form.
• Personally implemented the frontend application and used HTTP requests to query the backend for data.
• Worked with a team of three to develop the entire application in only 24 hours during ‘MadData’ hackathon.

Find out more

BadgerBlitz - UW-Madison Themed "Bop It!" Clone

• Wrote firmware in C for the MSP‑EXP432P401R to utilize accelerometer, joystick, and button data to build a fully functional "Bop It!" clone.
• Implemented randomization and scoring algorithms to allow for random, accelerating play.
• Utilized onboard light sensor to implement both light and dark modes that automatically toggle based on light levels in the room.
• Used FreeRTOS and various best-practice low level coding methodologies to ensure accurate, efficient code throughout the project.

See it demonstrated

MagicMirror - Alexa Enabled Custom Smart Mirror

• Designed and built a custom smart mirror and housing utilizing open-source 2D and 3D design files.
• Implemented both open-source and custom CSS and JavaScript code to create a “head’s up” display showing data such as the current time, weather, NBA game scores, and stocks for various users, all scraped from the web and powered by a Raspberry Pi.
• Integrated Alexa Voice Service SDK through the Amazon Developer Console to allow me to speak directly with my mirror.

See How It Was Built

Alex Academics ACT Prep

• Developed a custom 32-page ACT Prep curriculum designed to increase students’ composite ACT score by 4 points within 4 hours of starting to work with me.
• Built a custom website and marketed the tutoring via social media to work with students from across the nation.
• Saw positive results in all students, with every one of my students improving their overall composite scores, and some improving as much as 9 composite points after only 4 hours of tutoring.

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ParcelPal - Package Shipment Organizer Application

• Worked with a team to develop a program to find the shortest path to deliver packages from a delivery center to houses on a mock route, implemented as a graph data structure.
• Personally wrote and implemented the algorithm to find the shortest path between nodes in the graph.

See How It Works

BingeBuddy - Show-Searcher Application

• Worked with a team to develop a program allowing users to efficiently search through a database of shows that can be streamed online from Netflix, Prime Video, Hulu, and Disney+.
• Personally implemented classes to parse CSV files and, through a hashtable implementation, allow for efficient searching by show title, service provider, or year of show production.

See How It Works

Climate Covers

• Started an ecommerce sustainability & social media brand to bring attention to the harmful effects of microplastics.
• Worked directly with manufacturers across the globe to source cost efficient, sustainable materials for our products.
• Built a custom website to facilitate sales to our customers across the nation.